Making Marketing Training Work: Closing Skills Gaps, Proving Value
ConversionXL
AUGUST 8, 2018
As a segment of the training market, however, marketing lags behind the stalwarts of the industry—sales and leadership training: Search volume for “marketing training” has consistently trailed other disciplines. Source: Google Trends. In recent years, most of that money has tried to close a single marketing skills gap: digital.
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