Making Marketing Training Work: Closing Skills Gaps, Proving Value
ConversionXL
AUGUST 8, 2018
The Digital Marketing Institute’s 2016 report “ Missing the Mark: The Digital Marketing Skills Gap in the USA, UK & Ireland ” lays bare marketers’ shortcomings. The push to close the skills gap also has the potential to create tension with agency partners, who at times transfer knowledge that reduces the need for their services.
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