Framework Media Product Development Product Name 
37signals.com
DECEMBER 5, 2011
Follow us on Twitter for more information on our products. The unimportance of product names. Don’t waste too much time on picking a perfect name for your product. We usually decide upon a product name by seeing what the product does. Everybody knows what a product name should be.
ConversionXL
JUNE 14, 2021
We’ll cover why a unique selling proposition is important, how to uncover what your customers are hungry for and share a framework for developing and testing a proposition that makes an impact on your business. We’re in the process of improving our product and are interested in how you use it and what you think we could do better.
crowdSPRING Blog
JULY 13, 2016
In some situations the product or service itself can accomplish these goals, but often it is great brand identity that can make the difference between your first customer or a lost lead. Though most startups know the importance of brand identity, it can often take the back seat to more pressing matters such as product development or finances.
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