Steve Blank

NOVEMBER 16, 2009

Business Model Affects Metrics and Exit Criteria Web-based Business Model Exit Criteria In a web-business model you’re looking for traffic, users, conversion, virality, etc – not revenue. The goal is to ultimately be able to plug in AARRR-like criteria for each type of business model. So please, go on! Even a service is a product.

Customer Development 228

Customer Development Web Developer Customer 228

ConversionXL

OCTOBER 14, 2021

This partnership would leverage both audiences and the rapidly growing awareness of the vertical. Given that consideration and actual sales data are highly correlated in this vertical, it follows that if BMW can influence brand consideration, they can forecast a lift in future sales and possibly market share: Image Source. Why is that?

Metrics 157

Metrics Marketing Campaign Audience 157

mobile.smashingmagazine.com

JANUARY 16, 2013

If a bank’s annual retreat video goes viral — the one where its CEO reveals a lack of karaoke talent — then the video is popular even if the CEO is not. The system would choose the appropriate group for each situation (mobile device held vertically, wide screen TV, spoken aloud, user preference, whatever comes next).

Mobile 101

Mobile HTML Flash Software Review 101