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Lousy Products Might Break Your Bones – But A Name Will Seldom Hurt You

infochachkie.com

DECEMBER 5, 2011

Expertcity was initially named to reflect the company’s “marketplace for services,” which enabled independent, global experts to directly access customers’ computers and fix their technical problems. Smucker’s grew from a family-owned, small Midwestern business into a $4 billion, global enterprise. Copyright © 2007-9 by J. 5 Comments.

Naming 40
Naming Technical Review Product Product Name 40
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Putting Additional Context Around Sequoia’s Message

Pascal's View

OCTOBER 18, 2008

Well, the 'don't-tell-anyone-it's-confidential-but here you-go' guerilla dissemination tactics have worked very well for the PR people at Sequoia.   Alan Patricof of Greycroft Partners recently wrote a letter to investors, in part commenting on the need to avoid overreacting to the Sequoia call to alarm.

Guerilla 28
Guerilla Venture Capital United States PR 28
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