Tealium iQ: What Can It Do? And How Does It Compare?
ConversionXL
NOVEMBER 5, 2019
As you would expect, Tealium iQ has a Data Layer that you define in the HTML of web pages or native code of mobile apps. If you’ve worked a lot with Google’s suite of products, this difference takes a bit of getting used to. You can also find specific Tealium Data Layer recommendations for different areas of business.
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