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A Good Answer in a Business Plan Contest

Up and Running

“Can you name a company in your industry that does anything like that?&#. And, to the judges’ collective surprise, in this case, the entrepreneurs are able to say yes, they do know of some, they mention the names, and add that their margins are taken from those and companies like them.

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12 Questions: Meet Michael Irby (USA)

crowdSPRING Blog

For example, I recently flew into the Louisville, KY, airport where I had the opportunity to experience the Dyson Airblade hand dryer. I write out the name of the company and any ideas associated with it. I look for obvious relationships within the name or letters, and among the images or ideas.

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