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How to Use Frugal Innovation to Grow Your Startup

ReadWriteStart

As a startup, you probably don’t have much money to spend on marketing or product development. For example, you might use guerilla marketing techniques to promote your product without spending much money on traditional advertising channels.

Startup 198
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Should You Co-Found Your Company With a Software Development Shop (2 of 2)?

David Teten

Should you co-found your company with a software development shop? I’ve talked with a number of software development shops who are eager to get into the business of cofounding companies, i.e., getting product revenue and equity instead of just consulting revenue. Software is very tricky and never ‘done.’