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How to Use Press Releases to Create a Steady Social SEO PR Downpour

Duct Tape Marketing

Think about things like milestones, new hires, new products, new eBooks, awards, new clients, or new certifications. If you use a newsroom service or a content tool like WordPress you can also create an RSS feed for your news stream allowing others to subscribe or republish the content on various pages and sites you own.

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How to Curate Sitelinks to Increase Conversions

ConversionXL

Confusingly, Major League Soccer’s website has three sitelinks with a “news” label, including their RSS feed. Key phrases extracted from social bookmarking tags. Even if the ideal sitelinks are chosen, the labels for those sitelinks may be uninformative or misaligned with the content of the page. But you’re not helpless, either.

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