article thumbnail

CXL Live 2019 Recap: Takeaways from Every Speaker

ConversionXL

There are tons of metrics you can monitor: Conversion rate; Bounce rate ; Click-through rate ; Pageviews; Lead captures; Purchase conversion rate. Setting up your experiments for success: Define success metrics. Statistical ghost: When you think your test has impacted your metric, but in reality there’s no impact.

article thumbnail

Airbnb Reflections

Reid Hoffman

it took years for Airbnb’s metrics to really start accelerating. For a long time, when you looked at the graph, it was almost like a classic exponential “hockey stick” curve, where it’s flat for a long time, then hits the bend and takes off. So I got the license to put a term sheet down, and we made the investment.

Hosting 69
article thumbnail

Customer Development Manifesto: Market Type (part 4) « Steve Blank

Steve Blank

A startup in a New Market (enabling customers to do something they never could before,) might be unprofitable for 5 or more years, (hopefully with the traditional hockey stick revenue curve,) while one in an Existing Market might be generating cash in 12-18 months. Even more serious, startups can have radically different cash needs.