IP Lead Generation Vertical Webinar 
ConversionXL
MARCH 17, 2021
In addition, a large amount of respondents stated that it’s extremely hard to generate targeted traffic or motivate accounts to show up to their events because of the oversupply of webinars & online content. Even without launching new lead generation campaigns, we were able to activate “frozen deals” from their pipeline.
ConversionXL
JUNE 2, 2022
Post-summit, iRidium kept in touch with their top prospects and scheduled webinars. Snowflake decides which channels to use according to industry verticals and where their buyers are likely to be. RollWorks then helped Payscale switch from IP address targeting to machine learning targeting by connecting with Salesforce.
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