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Dear Founders: Here Are Three IP Mistakes to Watch-Out For

Scott Edward Walker

Over the past six months, my firm has been engaged by a number of startups with significant intellectual property (“IP”) problems. In a couple of cases, the founders played lawyer on their own; in the other cases, the founders either used (i) a Web service that did not address IP issues or (ii) an inexperienced law firm.

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Smart Bear Live 7: More from AZ Disruptors

A Smart Bear: Startups and Marketing for Geeks

You can subscribe to Smart Bear Live on iTunes (please review the podcast as well!) … and if you’d like to appear on a future episode of Smart Bear Live, send an email to Patrick.Foley@microsoft.com to schedule a recording with Jason. And please tweet your thanks to Software Promotions for sponsoring Smart Bear Live! Jason: Right.

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Excellent Analytics Tip #18: Make Love To Your Direct Traffic

Occam's Razor

Direct traffic is a fantastic segment to analyze because it contains desirable Visitors and yet because it is often polluted (due to our own inability to implement web analytics tools correctly). If you are a little bit tech savvy then go get REL Software's Web Link Validator, it's pretty good. Don't be that person.

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Beware The Consultant

infochachkie.com

For instance, if a consultant proposes to help you with public relations, pay them a commission equivalent to the greater of a flat fee per story placed or a percentage of revenue generated from the PR coverage. If a consultant claims they can enhance your marketing efforts, pay them based on their direct impact on your incremental sales.

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Crazy! 189 Answers To The Top Startup Questions On Your Mind

maplebutter.com

I have the knowledge in tech to implement it. If you’re looking for technical talent – go to the dev meetups. I would focus on one product and set a goal to generate $1M in yearly revenue from it. I think it’s a huge mistake to outsource technology as a startup. Philosophical] I have the idea. No, I have many ideas.