9 Case Studies That’ll Help You Reduce SaaS Churn
ConversionXL
AUGUST 21, 2014
Software developer Patrick McKenzie aka @Patio11 (easily one of my favorite marketers to follow and learn from) asserts that 40-60% of users who sign up for a free trial of almost every software or SaaS application will use it once and never come back. Often, however, they’re unable to see the benefit of using the software.
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