Customers Love Free Stuff … But That’s Not Your Problem
abovethecrowd.com
JUNE 2, 2021
If you download their mobile app, Krispy Kreme will give you a free doughnut , McDonald’s will give you a free large fries , and Baskin-Robbins will give you a free scoop of ice cream. Chris calls this the “at Pricing” multiple, and you should notice that is is much lower than the $VEEV multiple of 18X.
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