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Many Startups Stumble on International Cultures

Startup Professionals Musings

APRIL 10, 2011

I had organized European operations into regions and the country manager for Italy reported to the central European manager based in Germany. Watch your product naming. Product naming is always a major effort and mistakes can result in costly failures. HR rules are local. Proceed with caution.

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Saudi Arabia Brazil Finland Silicon Valley 225
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International Cultures are Key Business Challenges

Startup Professionals Musings

MARCH 13, 2010

I had organized European operations into regions and the country manager for Italy reported to the central European manager based in Germany. Watch your product naming. Product naming is always a major effort and mistakes can result in costly failures. HR rules are local.

Brazil 121
Brazil Finland Silicon Valley Italy 121
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