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Top Social Media Measurement and Tracking Tools

www.foliomag.com

Lead Generation. Tool: Adobe Sitecatalyst URL: Omniture.com/sitecatalyst What it does: Segments traffic to determine “high-value” Web visitors and offers real-time analytics. The breakdown: “We get most of our Facebook data by marrying up Facebook Insights data with our Web analytics from Adobe Sitecatalyst. CMS Insights.

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Is Emotion Necessary To Make More Sales?

ConversionXL

A study by two University of Pennsylvania professors found that the most shared content on the New York Times website also had strong emotional undertones – in particular Anxiety, Awe, and Anger. Viral agency Frac.tl’s answer – You show in shocking, unavoidable detail just how bad the problem actually is.

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