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The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

It outlines four major growth strategies: market penetration , market development , product development , and diversification. Product development. Product development allows you to expand your existing market share by developing a new product for that audience. New channels.

Marketing 115
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The Customer Development Manifesto: The Startup Death Spiral (part.

Steve Blank

Finally, I’ll write about how Eric Ries and the Lean Startup concept provided the equivalent model for product development activities inside the building and neatly integrates customer and agile development. Isso sem mencionar que, dependendo do problema, em alguns casos fica bastante difícil “voltar atrás&#.

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Lessons Learned: What does a startup CTO actually do?

Startup Lessons Learned

Own the development methodology - in a traditional product development setup, the VP Engineering or some other full-time manager would be responsible for making sure the engineers wrote adequate specs, interfaced well with QA, and also run the scheduling "trains" for releases. Labels: product development 15comments: mukund said.

CTO 168
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Why Every Company Needs a Growth Manager

Seeing Both Sides

By viewing product development and marketing as integrated functions, not silos, leading tech companies like Facebook and Pinterest are rethinking their approach to driving growth and achieving breakthrough results. Paid: Ads (Mobile, Web, Video, TV, Radio, SEM, Affiliate), Sponsorships. Earned Media: SEO, PR, Word of Mouth.

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Why Every Company Needs a Growth Manager

Seeing Both Sides

By viewing product development and marketing as integrated functions, not silos, leading tech companies like Facebook and Pinterest are rethinking their approach to driving growth and achieving breakthrough results. Paid: Ads (Mobile, Web, Video, TV, Radio, SEM, Affiliate), Sponsorships. Earned Media: SEO, PR, Word of Mouth.

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Seth Godin: How often should you publish?

Startup Lessons Learned

The leadership art is to balance the needs of the present with the needs of the future. Thoughts on scientific product development Lo, my 5 subscribers, who are you? My career has been full of " student body right " moments, where the whole team is suddenly forced to change direction.