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Multichannel Analytics- Tracking Online Impact Of Offline Campaigns

Occam's Razor

DECEMBER 22, 2008

Admit it, you secretly live in the fear of your Senior Management finding out that your online greatness is less a result of your online campaigns and more a result of the tons and tons your company has invested in the real world. today, dec 22 here in Maldives) redirects to. The real world. "Offline" Sooooo booorrring !

Analytics 122
Analytics Campaign Maldives Software Review 122
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Win With Web Metrics: Ensure A Clear Line Of Sight To Net Income!

Occam's Razor

JUNE 28, 2010

We have more web metrics and data than there are stars in the universe (slight exaggeration!). Wong's key points was how the success of our work, as Marketers, is measured based on a lot of things but not often enough based on perhaps the most important metric of them all: Net Income. Yet we stink at informing decisions.

.Net 111
.Net Metrics Web Analytics 111
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