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Multichannel Analytics- Tracking Online Impact Of Offline Campaigns

Occam's Razor

DECEMBER 22, 2008

Know that pesky "direct" (or in some web analytics tools: "unknown") bucket that you never seem to be able to understand? If you are super cool like my former employer then you will have web based interface where the Online or Offline Marketer can attached a tracking code to any url, hit save and be in tracking heaven!

Analytics 122
Analytics Campaign Maldives Software Review 122
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Win With Web Metrics: Ensure A Clear Line Of Sight To Net Income!

Occam's Razor

JUNE 28, 2010

We have more web metrics and data than there are stars in the universe (slight exaggeration!). If you have Web Analytics 2.0 They are particularly applicable in the web analytics context. Market Size (is that share of a market the size of Maldives or China?). Yet we stink at informing decisions. Our reports are ignored.

.Net 111
.Net Metrics Web Analytics 111
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