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How to Build & Execute a Facebook Marketing Strategy

ConversionXL

When it comes to reach, no other social media platform comes close to Facebook. For every goal you set, choose the most relevant metrics to track. . Here you can delve into metrics, trends, and visual reports. To find the right balance, follow what Hootsuite calls the social media “Rule of Thirds”: “? Image source.

Marketing 134
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Multichannel Analytics- Tracking Online Impact Of Offline Campaigns

Occam's Razor

This helps you understand channel preference by media type (tv / catalog / radio) and also by product type (electronics / food / meds etc) and by region (what's up with people in Florida 100% using the phone channel to order their Viagra) etc etc. #3 Offline media stimulus causes us, lemmings like, to run to the site and do stuff.

Analytics 122