Multichannel Analytics- Tracking Online Impact Of Offline Campaigns
Occam's Razor
DECEMBER 22, 2008
Give them due credit. Our goal is the figure out how to tie your visit to our website due to a stimulus from a offline campaign. Offline media stimulus causes us, lemmings like, to run to the site and do stuff. Your ads / catalogs / tv campaigns can say something like " call 1800 Hot Hot Now or visit Hot Hot Now.
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