Multichannel Analytics- Tracking Online Impact Of Offline Campaigns
Occam's Razor
DECEMBER 22, 2008
Give them due credit. Our goal is the figure out how to tie your visit to our website due to a stimulus from a offline campaign. " [The answers can be: A tv ad, A radio spot, A google (:) search, You received a catalog etc, wordsmith your options.]. Or with Direct and Search (organic or paid) referrals.
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