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The 11 Bad Habits Killing Innovation in Your Company

Steve Blank

Remedy: Amazon distinguishes between non-reversible decisions with substantial sunk costs (like e.g. investing in a new warehouse in Amazon’s case), and reversible decisions like experimenting with a new offer. The rules to compete in the digital age are completely different. The former requires slow and careful decision making.

article thumbnail

The 11 Bad Habits Killing Innovation in Your Company

Steve Blank

Remedy: Amazon distinguishes between non-reversible decisions with substantial sunk costs (like e.g. investing in a new warehouse in Amazon’s case), and reversible decisions like experimenting with a new offer. The rules to compete in the digital age are completely different. The former requires slow and careful decision making.