Steve Blank

APRIL 10, 2019

Stock options for all employees of startups served several purposes: Because startups didn’t have much cash and couldn’t compete with large companies in salary offers, stock options dangled in front of a potential employee were like offering a lottery ticket in exchange for a lower salary. Why would they do that? That made sense.

Stock Options 333

Stock Options Stock Vesting Common Stock 333

Both Sides of the Table

NOVEMBER 14, 2017

What sized team can I afford in order to sell, market & provide service to these customers? You start out with vision, you must adapt and have intellectual honesty once you stare at your data and know where your true sources of differentiation and value are. How profitable is my product or service?

Operations 286

Operations New York City Technical Review Startup 286

Up and Running

MARCH 11, 2020

When starting a new business you should consider the potential industries your company may have the best opportunity to compete in. The ride-sharing market is expected to achieve a growth rate of more than 20 percent between 2018-2025. The global on-demand transportation market is expected to reach USD $304.97 How to Stand Out.

Technical Review 97

Technical Review Green Silicon Valley Non-Compete 97

Duct Tape Marketing

DECEMBER 29, 2021

5 Trends For Small Business Marketing In 2022 written by John Jantsch read more at Duct Tape Marketing. Marketing Podcast with John Jantsch. In this episode of the Duct Tape Marketing Podcast , I’m going to do a solo show to start the year off. I’m talking about small business marketing trends for 2022.

Small Business 82

Small Business Marketing Audio Networking 82

crowdSPRING Blog

OCTOBER 25, 2018

Or you might have realized that your brand simply isn’t doing a good enough job to differentiate you in the marketplace. Rebranding can work wonders for any business that is struggling to modernize, differentiate themselves from their competition, or even escape a lackluster reputation, as was the case in Uber’s recent rebrand.

Small Business 86

Small Business Reputation Non-Compete Technical Review 86

Version One Ventures

FEBRUARY 3, 2021

an image) and are frequently referred to as NFTs or non-fungible tokens. The first major product market fit is in building an open, permissionless financial system (commonly referred to as DeFi). And manual migration is non-trivial for most users. These addresses could optionally be appended with additional information (e.g.

Web 193

Web Technical Review Software Review Social Network 193

Both Sides of the Table

DECEMBER 22, 2011

It’s true that I have a functional focus on three areas: Performance-based marketing, digital television and mobile computing. I have other areas of interest & competence such as cloud computing and document management given my background. We still won large customers but over time it became harder to compete.

Non-Compete 386

Non-Compete Startup Internet Cost 386

Both Sides of the Table

JULY 23, 2014

15 years ago we were at the peak of Internet hype with the launch of many over-capitalized businesses with a market size & opportunity was limited. The VC market has right-sized (returned back to mid 90′s levels & less competition). But markets value high growth over short-term profitability. Where are we today?

Technical Review 398

Technical Review Venture Capital Valuation Pre-Money Valuation 398

Up and Running

JUNE 27, 2018

Gathering your team to plot out your next marketing campaign can seem daunting, especially for a new business. Here are the most common slip-ups when you’re trying to build effective marketing campaigns—and how you can address them: 1. Lack of a marketing plan. You need to have a solid marketing plan in place.

Marketing 109

Marketing Social Media Campaign Sales Cycle 109

YoungUpstarts

JUNE 14, 2013

Ten ways to improve your marketing strategy. More importantly though, Raynor and Ahmed uncovered three very simple rules that differentiated the best from the rest: 1. “Use your differentiated position to charge higher prices or appeal to more customers. You know the kind – How to hire the best team. Everything.

Technical Review 174

Technical Review Non-Compete Differentiation Revenue 174

Duct Tape Marketing

JUNE 26, 2023

10 Signs You Need A Marketing Strategy and How To Get Back On Track written by John Jantsch read more at Duct Tape Marketing As a marketing consultant, I meet numerous business owners who are all set to take their companies to new heights. This is where the AI Prompts for Building a Marketing Strategy toolkit comes in!

Non-Compete 77

Non-Compete Retention Marketing Differentiation 77

ConversionXL

NOVEMBER 19, 2019

How do you compete with one of the biggest names in your industry—and with a brand new product? Why compete with Slack? We could either grab a slice of the established market or carve out a new one (e.g., We wanted to spend money on product development, not market research. Differentiating our product.

Differentiation 108

Differentiation Non-Compete Audio Algorithm 108

Duct Tape Marketing

JANUARY 25, 2023

Growing Your Audience (And Your Revenue) With A Book written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Matt Briel In this episode of the Duct Tape Marketing Podcast , I interview Matt Briel. 7:30] Would you say self-publishing is seen as a differentiator for businesses? [11:42] Great episode.

Audience 88

Audience Revenue Distribution Differentiation 88

ConversionXL

NOVEMBER 8, 2018

More specifically, you asked the hard questions, like: How can ecommerce companies compete with Alexa? They range from straightforward technical optimizations to complex, long-term efforts to differentiate through a superior consumer experience. How can ecommerce companies compete with Alexa? This post has answers.

B2B 100

B2B eCommerce Search Technical Review 100

Both Sides of the Table

JUNE 4, 2013

Compelling in the sense that you solve a real problem a target group of potential customers has with a product that is significantly better than the alternatives on that market. In my opinion no amount of clever marketing or chest beating at conferences can create a market if you don’t have an amazing product to begin with.

Technical Review 401

Technical Review Startup Business Model Non-Compete 401

Up and Running

DECEMBER 24, 2020

Conduct market research. Part of your market analysis should involve a deep dive into potential competitors. You may already have some in mind or need to conduct a completely new analysis to better understand who you’ll be competing against in the subscription service space. Then, find ways to differentiate yourself.

Business Model 93

Business Model Churn Rate eCommerce Software 93

ConversionXL

JUNE 6, 2017

As digital marketers, we know this intuitively. Despite this evidence, a majority of marketing efforts still focus on making logical appeals to a rational mind. That’s why marketers should be ruthless with removing clutter on a website and create an intuitive design. Using the Beyond Reason Implicit Motivations for Marketing.

Sales 86

Sales Marketing Cuba Intellectual Property 86

David Teten

JANUARY 9, 2018

He looked at his resume, and asked just one question: “ What’s your edge? ” My friend got the job because his answer was differentiated, credible, and backed up by a history of investing success. It is unexciting and hard to prove, but in fact “We execute better” is a critical differentiator. – Reputation. – Execution.

Venture Capital 60

Venture Capital Private Equity Silicon Valley Differentiation 60

David Teten

JANUARY 9, 2018

He looked at his resume, and asked just one question: “ What’s your edge? ” My friend got the job because his answer was differentiated, credible, and backed up by a history of investing success. It is unexciting and hard to prove, but in fact “We execute better” is a critical differentiator. – Reputation. – Execution.

Venture Capital 60

Venture Capital Private Equity Silicon Valley Differentiation 60

Mike Michalowicz

FEBRUARY 11, 2013

The most common question entrepreneurs ask me, is “how can I improve my marketing with no or little money?’ Just one of these ideas may trigger a marketing opportunity that you never considered before. Just one of these ideas may trigger a marketing opportunity that you never considered before. Facebook It!

Small Business 167

Small Business Marketing PR Social Media 167

Duct Tape Marketing

DECEMBER 29, 2021

Small Business Marketing Trends for 2022 written by John Jantsch read more at Duct Tape Marketing. Time for lots of folks like me to wax on about what we see out there on the horizon so that folks like you can perhaps be a little more prepared to respond to the coming shifts in marketing. . I’ve always loved co-marketing.

Small Business 96

Small Business Marketing Non-Compete Audio 96

Both Sides of the Table

MAY 4, 2015

Thus Amazon’s market cap is $200 billion. Sam’s goal was to build a tech company fulfilling the need for storing physical items in the cloud and to build a nationally-scaled business that would be hard to compete against. Many, many markets use storage and in totally different use-cases than you’d imagine.

Technical Review 150

Technical Review San Diego Dallas Sacramento 150

ConversionXL

JANUARY 28, 2019

No other marketing channel builds lifelong relationships like email. It’s a prime reason that email marketing is the preferred marketing channel for customer acquisition and customer retention ( 80% and 81% , respectively). Either keep vital information in the first frame or use the GIF to convey non-essential information.

Email 118

Email Media Audio Software Review 118

Business Plan Blog

NOVEMBER 18, 2012

Part of the process of differentiating from a non-profit organization and a for profit business requires a social enterprise to understand how it competes with the business entities on each end of the business spectrum. All non-profits are engaged in some form of fundraising, as it is a necessity to fund their organization.

Non-Compete 45

Non-Compete Lean Equity Metrics 45

ConversionXL

NOVEMBER 19, 2019

How do you compete with one of the biggest names in your industry—and with a brand new product? Why compete with Slack? We could either grab a slice of the established market or carve out a new one (e.g., We wanted to spend money on product development, not market research. Differentiating our product.

Differentiation 48

Differentiation Non-Compete Audio Algorithm 48

ConversionXL

JANUARY 8, 2021

We put together a (non-comprehensive) list of some of the best marketing books, both new and old, to help you become a better marketer—and a better person. From naming your product to using your strengths to your advantage, this short read gives you plenty to implement in your own marketing and branding efforts.

PPC 134

PPC Marketing Lean Differentiation 134

Start Up Blog

APRIL 11, 2019

Fossil fuels won’t be able to compete on cost. This will be further enabled by automation and manufacturing where the low-cost labour market trading advantage evaporates. Global e-commerce, lower living costs and higher living standards will create a renaissance for non-city places of great beauty.

Software Review 91

Software Review Technical Review Artificial Inteligence Non-Compete 91

YoungUpstarts

FEBRUARY 27, 2019

To earn this ranking, they had to beat out 86,000 other real estate brokerages who were competing for this award. by annual transaction volume, and they also grew at a rate of 11,350 percent over a period of three years, which is four times the growth rate of any other company competing in the real estate brokerage category.

America 113

America Non-Compete Differentiation Entrepreneur 113

ReadWriteStart

JUNE 16, 2011

What I find exciting about Freshdesk is that they may be able to do the same thing in customer support that Zoho did in CRM: a drastic downshifting of the price-point of a full-functionality, differentiated, cutting edge customer support solution. Zendesk is heavily financed by Benchmark and Charles River and has 10,000 customers.

India 123

India Bootstrapping Non-Compete Entrepreneur 123

David Teten

APRIL 13, 2021

Greycroft’s results give you a sense of the complexity involved: The firm said it had 515 contacts with potential LPs; roughly 250 passed for various reasons and 100 were non-responsive. In 2018, the 8,000 active private equity funds globally had a 15 to 16 percent annual performance differential between top and bottom quartile funds.

Private Equity 60

Private Equity Technical Review Management LP 60

YoungUpstarts

OCTOBER 19, 2016

Looking at the winner and the runners-up in the event, three big lessons stand out on how companies can differentiate themselves in crowded markets: 1. By eliminating the pain points associated with non-dairy ice creams, Minus the Moo gets rid of the need for a tradeoff and taps into a large pocket of demand.

Product 100

Product Marketing Massachusetts Startup 100

Hunter Walker

MARCH 11, 2023

AI ‘Native’ Applications What are the conditions by which the addition of AI catalyzes new product offerings built around this technology versus ‘AI’ being a feature that the market leading applications can build into their platforms.

Artificial Inteligence 66

Artificial Inteligence Non-Compete Generative AI IP 66

Startup Professionals Musings

AUGUST 14, 2012

First to market, for example, is not sustainable. We can all argue the shortcomings and non-defensibility of patents, but these are still your best competitive protection, sustainable for twenty years. Lock on the market or customer base. Strong focus and differentiation. Combining functions is not a good differentiator.

Intellectual Property 244

Intellectual Property Non-Compete Differentiation Social Network 244

Both Sides of the Table

JUNE 13, 2011

We’re in a market where 800-pound gorillas throw their weight around and the rest of the market races to react and survive. It is the same movie I saw 10 years ago when every VC would say to me, “yeah, I get that you’re an online document sharing service, but what’s going to happen when Microsoft enters the market?

SMS 325

SMS Non-Compete Differentiation Social Network 325

Startup Professionals Musings

JUNE 14, 2011

First to market, for example, is not sustainable. We can all argue the shortcomings and non-defensibility of patents, but these are still your best competitive protection, sustainable for twenty years. Lock on the market or customer base. Strong focus and differentiation. Combining functions is not a good differentiator.

Intellectual Property 256

Intellectual Property Non-Compete Differentiation Social Network 256

YoungUpstarts

MARCH 12, 2012

In a world of extreme clutter you need more than differentiation. You need RADICAL differentiation. With differentiation at its core, “ Zag ” distils in simplified form the wisdom of thought leaders like Jack Trout, David A. Which touchpoints let you compete in white space? How do people engage with you?

Differentiation 145

Differentiation Non-Compete Naming Portfolio 145

Duct Tape Marketing

MAY 2, 2017

The Biggest Marketing Challenges for Small Businesses written by John Jantsch read more at Duct Tape Marketing. I’ve written about marketing for small business for years and spend enough time with business owners that some might consider me an expert on the topic. Email marketing. Social media marketing.

Small Business 62

Small Business Marketing Lead Generation Non-Compete 62