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8 Tactics For Every Entrepreneur To Manage Technology

Startup Professionals Musings

Technology is so key to every business these days that experienced business-smart but non-tech entrepreneurs are feeling deeper and deeper in the hole. The non-technical leadership attributes of excellent communication skills, high integrity, passion, and perseverance are critical for the success of the whole team.

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6 Due Diligence Concerns Before Outside Contracting

Startup Professionals Musings

Don’t count on contracts and non-disclosure agreements to save you. Internal services, like marketing and accounting, are more manageable and have less customer visibility. It’s hard to write a detailed specification on an evolving new service, process, or product that embodies your core competency.

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6 Realities To Evaluate Your Outsourcing Alternatives

Startup Professionals Musings

Don’t count on contracts and non-disclosure agreements to save you. Internal services, like marketing and accounting, are more manageable and have less customer visibility. It’s hard to write a detailed specification on an evolving new service, process, or product that embodies your core competency.

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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

But being best-in-class at online marketing is also a sine qua non to standout from your peer group. The starting point of product IS marketing, which is what a lot of young entrepreneurs that never studied business don’t realize. Online marketing uses techniques for driving promotion and place.

SEM 379
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Revisiting the Craft Beer Metaphor for the VC Industry

View from Seed

A few big players emerge that compete on scale and scope, much like AB Inbev in the beer industry and the megafunds in venture. The best way to compete in this world was to pursue a craft strategy on the opposite side of the spectrum focused on small scale production of high-quality products.

Merger 343
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How to Radically Stand Out with Brand Marketing

ConversionXL

It’s tough to compete on product alone and you’re likely to see diminishing returns. Learn how to identify what your customers want from your brand, how to build momentum with content, and then explore some brands that excel at brand marketing. For most of 2021, CXL didn’t have a marketing team. The solution: build a brand.

Marketing 109
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Measuring Market Penetration with Brand Tracking (+ Metrics & Examples)

ConversionXL

You work tirelessly to understand your customer, market, and competition so you can differentiate. Voice-of-customer (VoC) research, user research, competitor research, and insights on jobs-to-be-done (JTBD) can inform your marketing strategy. . Market share. Brand tracking is how you measure if those efforts are paying off.

Metrics 157