Is Emotion Necessary To Make More Sales?
ConversionXL
DECEMBER 9, 2013
In a separate study done by viral content agency Fractl , they showed participants 30 of the top 100 images on Reddit, asking them to look at the image, then to the corresponding emotion on Robert Plutchik’s Wheel Of Emotion. Emotional Design Influences Sales. image sources. Overall, the campaign would involve a lot of text.
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