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Publicity Stunts: When Good Ideas Go Bad

crowdSPRING Blog

But for every successful PR stunt that is launched by a wide-eyed marketing team, there are dozens of unsuccessful efforts littering the road. Here are 5 legendary examples of PR efforts gone horribly, terrible, awfully wrong. PR Destroyed It. Of course the passes were only good for use on the Missouri, Kansas and Texas.

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Changing the Social Channel

Duct Tape Marketing

My hometown, Kansas City, was founded at the confluence of the Missouri and Kansas Rivers and the visual of these two powerful channels coming together, to form something even more potent, suggests the perfect metaphor for how community prospers and grows. You must open up access points in social networks, email, advertising, and PR.

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Top Social Media Measurement and Tracking Tools

www.foliomag.com

T ool: Curalate URL: Curalate.com What it does: Monitors and measures traffic from “visual-based platforms”—namely (for now, at least) Pinterest. First Name. Company Name. * Marketing/Communications/PR. and the impact of those for our traffic.” Erin Hoskins, Senior Marketing Director, New Media, Meredit h. Job Function.

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Transcript of Learning to Speak Like a Pro

Duct Tape Marketing

John Jantsch: I actually look at it as a channel, just like I might PR our advertising, quite frankly. Grant Baldwin: When you start looking up… if you just looked up let’s say the Missouri Association of Accountants, they may not be able to afford some bigwig big name speaker with a $20,000 speaking fee.