How “False Expertise” Can Damage Your Business—and How to Protect It
ConversionXL
OCTOBER 18, 2018
Or Monroe, Montana? But you’re also mistaken: There is no Monroe, Montana. Resumes are noisy: The name at the top may suggest gender and ethnicity. The “mere exposure” effect helps explain why we continue to push similar songs to the top of the Billboard charts and why high-level brand awareness can ultimately lead to a sale.
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