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6 Ways To Win By Creative Partnering With Competitors

Startup Professionals Musings

FEBRUARY 15, 2021

As small companies, neither startup could afford to extend their product alone, but through creative leadership, we were able to negotiate a win-win strategic partnership for a joint product. Ability to up-sell customers with related products. Bundling and product integration to create new solutions.

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Startups Must Embrace Coopetition For Rapid Growth

Startup Professionals Musings

AUGUST 1, 2014

As small companies, neither startup could afford to extend their product alone, but through creative leadership, we were able to negotiate a win-win strategic partnership for a joint product. Ability to up-sell customers with related products. Bundling and product integration to create new solutions.

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Non-disclosure Agreement Intellectual Property Startup Non-Compete 257
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