Lack Management Support or Buy-in? Embarrass Them!
Occam's Razor
FEBRUARY 26, 2008
Use your customers and competitors to help you move the ball forward (buy a new tool, hire another analyst, kill hideous home pages, spend right amounts on SEM and SEO, publish rich media on your site, implement feedburner , or whatever else you want). Find a willing partner, inside your direct responsibility or outside.
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