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The Small Business Guide To SEO (Search Engine Optimization) in 2017

crowdSPRING Blog

In that way, paid campaigns (like search engine marketing/ppc) can align nicely with SEO-focused campaigns. This is known as semantic SEO. For example, a bakery can target recipients in their zip code and set up specific landing pages for those campaigns. You can read more about this in a good post by Orbit Media Studios.

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