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The unimportance of product names

37signals.com

Follow us on Twitter for more information on our products. The unimportance of product names. Don’t waste too much time on picking a perfect name for your product. I was initially unfamiliar with project management software, and the name helped me understand why exactly I should give basecamp a shot.

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How to Create a Compelling Unique Selling Proposition

ConversionXL

They developed features with their specific audience in mind. million in monthly recurring revenue (at time of writing). The USP that communicates this is: “ConvertKit helps you find your audience, turn them into true fans, and earn a living as a creator with our audience building and email marketing software.”. three to five).