Lessons Learned: Don't launch
Startup Lessons Learned
MARCH 13, 2009
So dont combine your product launch with a marketing launch. Instead, do your product launch first. Start with a five-dollar-a-day SEM campaign. A soft launch is a very good test to your business model, and allow you to fix bugs and optimize your products. Iterate as fast and for as long as you can. Dont scale.
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