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The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

It outlines four major growth strategies: market penetration , market development , product development , and diversification. Product development. Product development allows you to expand your existing market share by developing a new product for that audience. New channels.

Marketing 115
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16 Entrepreneurs Reveal Their Side Hustles

Hearpreneur

Due to the need of having to market myself, I learned social media and SEO. Thanks to Feuza Reis, Next Level SEM ! #8- I work for a digital agency but I also have a side hustle. My background comes from owning my own photography business when I became an entrepreneur back in 2008. 8- Motivational Sticky notes.

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How to Use Growth Hacking to Increase Revenue 20x in Just 12 Months

Up and Running

1x hacker in charge of product/development. 1x hipster working with both product and growth. Google AdWords or SEM (expensive). Identifying keywords like “pitch deck template” allowed us not only to find positive unit economics in SEM, but to focus our SEO efforts accordingly. Display ads (cheap).

Revenue 60
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Lessons Learned: Don't launch

Startup Lessons Learned

So dont combine your product launch with a marketing launch. Instead, do your product launch first. Start with a five-dollar-a-day SEM campaign. A soft launch is a very good test to your business model, and allow you to fix bugs and optimize your products. Iterate as fast and for as long as you can. Dont scale.

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How to Build Robust User Personas in Under a Month

ConversionXL

You use them to make better marketing, product, and business decisions and to keep your customer top-of-mind when doing so. They can be utilized across teams— UX , CRO, social media, SEM, SEO , etc., Development teams couldn’t use marketing personas to make design decisions, so they decided personas weren’t that useful.

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How to Build Robust User Personas in Under a Month

ConversionXL

You use them to make better marketing, product, and business decisions and to keep your customer top-of-mind when doing so. They can be utilized across teams – UX, CRO, Social Media, SEM, SEO, etc., can all benefit from a better idea of the customer. Where Marketers Tend to Go Wrong With User Personas.