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The 4 Keys to Building Brand Loyalty with Millennials

Up and Running

Because they weren’t being engaged on social media. While the TV commercial was running, they were preoccupied catching up with trends on social media. Millennials respond well to social media messages and marketing. Millennials (18-29 years old), or the “always connected generation,” are 80 million strong.

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The Lean Startup Workshop - now an O'Reilly Master Class

Startup Lessons Learned

Twitter about it or post it to a social media site? Given that this is my first effort in a joint partnership, Id like to ask you to help spread the word about the Master Class. Would you be willing to link to the Master Class info page from your blog? Take a look and let me know what you think.

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Marching through quicksand

Startup Lessons Learned

Mass blasts of information are ineffective, because the broadcast channels are suffering from information overload (even in social media). There are too many products clamoring for attention. When I reviewed a recent product development book, it immediately shot up to Amazon sales rank 300. Is that a lot?

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Case Study: SlideShare goes freemium

Startup Lessons Learned

Designed for large businesses, the channels let a company share several types of documents, brand the channel with their own design elements, and then include display advertising, contest promotions, blog aggregation, social media integration and metrics reporting. “It makes the product team uncomfortable.

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Lessons Learned: Don't launch

Startup Lessons Learned

A soft launch is a very good test to your business model, and allow you to fix bugs and optimize your products. We used social media to get alpha users as outlined here during Feburary. March 13, 2009 11:20 PM Urs E. Gattiker said. Eric, thanks for this post very helpful. Take a look and let me know what you think.

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Lessons Learned: Net Promoter Score: an operational tool to.

Startup Lessons Learned

The SOCIALtalty scoring methodology is the Net Promoter score for the new digital age measuring a company's use of social media to become more customer centric. I thoroughly appreciate your "giving back" to increase the likelihood for success for startups. Take a look and let me know what you think.

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