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Brand Strategy vs. Marketing Strategy (And How they Work Together)

ConversionXL

Indeed’s German branch was struggling to close sales because they had no awareness in that market. After running a culturally relevant marketing campaign, Indeed rose to number one in traffic and sales in Germany. Your brand might need to shape its strategy to be relevant depending on where you’re marketing.

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Apple Pay Brings Promise of POS Security for Some Businesses, Doubt for Others

YoungUpstarts

by Carmon Drummond, Director of Sales and Marketing at MainSpring . Carmon Drummond, Director of Sales and Marketing, joined MainSpring in 2007 as a business consultant (after working as a General Manager for Spirit Accessories for almost a decade), followed by two years serving as a Retail Technology Advisor.

Security 171
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Understanding Precision Marketing and How It Can Increase Your Revenue

Women Entrepreneurs Can

Precision marketing means that you use tools and crunch data to launch a more data-driven, personalized marketing campaign that boosts engagement, conversions and sales. Michelle Deery is a copywriter that writes blog content for Heroic Search , a link building agency based in Tulsa. About the Author.

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