9 Case Studies That’ll Help You Reduce SaaS Churn
ConversionXL
AUGUST 21, 2014
For the first 30 days of the customer life cycle, Groove’s most significant RFMs included length of first session and frequency of logins. Total number of logins also proved to be an important metric, though not as much so as the former two. Often, however, they’re unable to see the benefit of using the software. The Research.
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