SaaS CRO: What You’re Not Testing (But Should)
ConversionXL
OCTOBER 30, 2019
The ROI of an existing customer is higher than the ROI of a net new customer. Perhaps they’re enrolled in a formal affiliate program. Metric examples: Product affinity; Referral or affiliate revenue; Loyalty rewards redemption rate. Metric examples: Customer save rate; Customer churn rate; Re-engagement rate.
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