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Churn Rate

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Visualizing the Interactions Between CAC, Churn and LTV

A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 11, 2014

But it’s surprising to me how many companies with recurring/subscription revenue don’t understand the interactions between the elements that make up customer acquisition cost (CAC), churn and lifetime value (LTV). Averages – The metrics described here are all averages calculated using data over a period of time.

Churn Rate

Churn Rate .Net Metrics Hosting

Crazy! 189 Answers To The Top Startup Questions On Your Mind

maplebutter.com

JANUARY 8, 2013

Written By Dan Martell on February 2nd, 2012 | Category: Hiring LeanStartup Marketing Metrics Startup Life | 6 Comments. Building Metrics / Usage Reports / KPI 3. Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. Why do I do it?

Technical Review

Technical Review Startup Cofounder Software Review

StartUpRoar

Visualizing the Interactions Between CAC, Churn and LTV

Crazy! 189 Answers To The Top Startup Questions On Your Mind

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