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How Podcasting Can Transform Your Business: Lessons in Networking and Lead Generation

Duct Tape Marketing

How Podcasting Can Transform Your Business: Lessons in Networking and Lead Generation written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I interviewed Josh Elledge , a U.S. It's time to transform your approach.

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How repositioning a product allows you to 8x its price

A Smart Bear: Startups and Marketing for Geeks

Clearly you can’t charge as much as the money the customer is saving on AdWords, otherwise the net result is no savings at all. Even indirect marketing like brand, events, and PR have the long-term goal of supporting growth. The additional revenue growth more than pays for the additional marketing cost that generated it.

Product 283
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How to Get Sponsorship for Your Business, Book or Podcast

ConversionXL

Sponsors will have different reasons for backing your project: sales, lead generation, brand awareness, product launches , corporate social responsibility, etc. PR Week does this in a Twitter poll. This will mean the sponsor is offering genuine value while increasing brand awareness and lead generation opportunities.

Audience 139
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Are You Putting Your Rock Star Customers To Work?

YoungUpstarts

When 3M brought “lead users” into its innovation process, they improved revenues by a factor of eight times over innovations from internal product developers. She might be a “promoter” of your firm in Net Promoter Score (NPS) surveys, a member of several associations that interest you, and an avid social media networker, he explains.

Customer 154
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Cracking The Code: The Bessemer 10 laws of SaaS - Fall 2008.

Cracking the Code

Be prepared to cross the desert - SaaS requires R&D and sales expense up front for a multi-year stream of revenue, so it demands enough investment capital to fund 4+ years of runway. Farming is also often overlooked, but can help grow customer accounts and revenues from 30% upwards (if successful). Great list! Philippe Botteri.