1992 Audience B2C Differentiation 
Austin Startup
AUGUST 29, 2017
That goes for any industry, location or product; from enterprise SaaS in my home town of Austin, to live music ticket sales in Virginia, to B2C services in Seattle. Targeting the right audiences and speaking the right language (their language) is critical for improving this layer of the pyramid. The importance of price.
ConversionXL
MAY 1, 2019
Focus offline conversations on high-value points of differentiation. In 1992, two researchers in New Zealand, Neil Fleming and Colleen Mills, published what became a foundational paper on learning styles. That’s true even among B2B customers who are supposedly more rational than their B2C counterparts. Which are left unanswered?
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