article thumbnail

How to Boost Conversions with Voice of Customer Research [Case Study]

ConversionXL

In a landmark paper by Griffin and Hauser in Marketing Science (1993), they defined four aspects to take into consideration when conducting voice of customer research. The new headline generated >400% more clicks on the main call to action button and >20% more lead generation form submissions on the next page.

article thumbnail

41 Entrepreneurs Share Their Favorite Business Quotes

Hearpreneur

They may think their problem is “not having enough money” but in reality the problem could be “not able to close sales” or “inefficient lead generation” or “misuse of funds” or…any number of issues. CEO Blog Nation is a community of blogs for entrepreneurs and business owners.

article thumbnail

18 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

I live my life pursuing my purpose and hope I can help others do the same via digital guided journals on topics relevant to the single woman, the Urban Spinster podcast and blog contributed articles. We’ve been generating more handshakes since 2017! Thanks to Matt Handshakin Holmes, Handshakin Lead Generation ! #11-Alt

Naming 77