Build it and they won’t come: How and why growth hacking came to be
The Next Web
OCTOBER 28, 2012
One explanation is that “growth hacking” is just a catchy way to rebrand marketers, but this begs the question as to why “growth hacking” went viral in the first place. Deloitte’s Shift Index , which tracks economic competitiveness, has shown a long-run decline in a firm’s ability to retain market leadership. Product-growth fit.
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