Build it and they won’t come: How and why growth hacking came to be
The Next Web
OCTOBER 28, 2012
Deloitte’s Shift Index , which tracks economic competitiveness, has shown a long-run decline in a firm’s ability to retain market leadership. This shift occurred due to the rapid pace of innovation with the onset of the Internet, the proliferation of information and the empowerment of consumers with a mind-numbing number of choices.
Let's personalize your content