Remove 1996 Remove Advertising Remove Channel Remove Vertical
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Stock Photos vs. Real Photos: Does It Matter?

ConversionXL

According to MDG Advertising , 67% of online shoppers rated high-quality images as being “very important” to their purchase decision, which was slightly more than “product specific information,” “long descriptions,” and “reviews and ratings”: ( Image source ). ”).

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Stock Photography vs. Real Photos: Can’t We Use Both?

ConversionXL

Here’s the problem: Every other poor schmuck in every other vertical has used the Exact. Back in 1996, Jennifer Anderson posed for a stock photo shoot shortly after graduating college. According to MDG Advertising, 67% of online shoppers rated high quality images as being “very important” to their purchase decision,(.)

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Customer Development Manifesto: Market Type (part 4) « Steve Blank

Steve Blank

With that implicit assumption, startups hire a VP of Sales with a great rolodex and call on established mainstream companies while marketing creates a brand and buzz to create demand and drive it into the sales channel (web, direct salesforce, etc.) In 1996 no potential customer had even heard of a Personal Digital Assistant.

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What Jonah @Peretti, CEO of BuzzFeed, Sees in the Future of Digital Media

Both Sides of the Table

But I knew I had to look for investments in “software meets X (often known as Vertical Software solutions)” rather than necessarily horizontal enterprise software applications. For those too young to remember perhaps the best known of this era came in 1996 and was known as Dancing Baby , a strange, animated gif of — you guessed it.

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