article thumbnail

Customers Love Free Stuff … But That’s Not Your Problem

abovethecrowd.com

Warren Buffet, 1997. Investment banks simply do not match supply and demand. Electronic order matching systems that match all supply and demand for securities to determine a fair market price have been used in our financial markets since the early 1980s (approaching 40 years). Marketing 101: Customers love free stuff.

IPO 82