Banner Ads Suck (and How to Make Them Convert Better)
ConversionXL
AUGUST 21, 2015
Morris showed the quiz passage in six different typefaces – Baskerville, Computer Modern, Comic Sans, Georgia, Trebuchet, and Helvetica. As I mentioned earlier, part of the banner blindness problem is that readers completely fail to see the ads, let alone differentiate them from the content. And sure enough it did. Image Source.
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