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37 Entrepreneurs Explain Why They Started Their Businesses

Hearpreneur

So we opened the goFlow platform from surfing-only to 10 new verticals: Paddle-boarding, Diving, Fishing, Skateboarding, Cycling, Golfing, Snow sports, Boating, Kitesurfing and more to come. Extremely-Sharp.com originally started with a few retail locations in 1997, and we quickly started the e-commerce site the next year.

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Banner Ads Suck (and How to Make Them Convert Better)

ConversionXL

As I mentioned earlier, part of the banner blindness problem is that readers completely fail to see the ads, let alone differentiate them from the content. In 1997, I chose to suppress a similar finding: users tend to click on banner ads that look like dialog boxes, complete with fake OK and Cancel buttons. Image Source. Image Source.

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Which Are More Legible: Serif or Sans Serif Typefaces?

alexpoole.info

Ascenders and are the vertical strokes which rise above the body of a character or x-height. Lund, 1997, 1998, 1999 ). Letter differentiation and rate of comprehension in reading. Size, style, and vertical spacing in the legibility of small typefaces. Counters are the “negative spaces” inside a character.