Steve Blank

JANUARY 4, 2012

from box-office revenue. But the total movie industry revenue was $87 billion. From sources that the studios at one time claimed would put them out of business: Pay-per view TV, cable and satellite channels, video rentals, DVD sales, online subscriptions and digital downloads. Where did the other $57 billion come from?

Silicon Valley 336

Silicon Valley Distribution Washington Channel 336

Steve Blank

NOVEMBER 1, 2010

But nine months after the first call was made in 1998, Iridium was in Chapter 11 bankruptcy. When it was spun out as a a separate company, Iridium’s 1990 business plan had assumptions about potential customers, their problems and the product needed to solve that problem. No Business Plan survives first contact with a customer.

Business Plan 335

Business Plan Customer Business Model Customer Development 335

Steve Blank

NOVEMBER 8, 2010

In 1998 RIM quickly followed this up with a next generation product with an 8-line display, ran on AA batteries and would last 500 hours. In today’s language of Customer Development , RIM positioned the Blackberry as a segment of an existing market – pager users who needed two-way communication. New Market Revenue Curve.

Hockey Stick 272

Hockey Stick Customer Development Silicon Valley Networking 272