No Business Plan Survives First Contact With A Customer – The 5.2 billion dollar mistake.
Steve Blank
NOVEMBER 1, 2010
iridium-9500 satellite phone ~1999. But Iridium’s business model assumptions were fixed like it was still 1990. No Business Plan Survives First Contact With A Customer. Instead of the 42 million customers called for in its business plan, Iridium had 30,000 subscribers at its peak. Lessons Learned.
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